They use their own money in an ongoing effort to draw more
prospective customers to their area by improving the attractiveness
of the area and promoting it as a good place to shop, visit
and do business.
Once a BIA is approved by City Council, every business
within its boundaries automatically becomes a member. There
are no exceptions, under the principle that all who benefit
should be required to bear their fair share of the cost
of the program.
While a BIA arises from the retail and professional activities
of a main street, it has a profound effect on the surrounding
area. It serves as an economic and social anchor, helping
to stabilize and revitalize the local community.
A Business Improvement Area (BIA) is an
association of business people within a specified district
who join together, with official approval of the City, in
a self-help program aimed at stimulating local business.